ever heard of the oyster principle? it could be the key to your brand’s innovation! When your business partner throws sand in your face Every strong partnership has its moments. You are cruising along, ideas flowing, and then… your team mate or business partner throws sand in your face. Not

How to Design Carousel Posts That Grab Attention and Drive Conversions How You Can Create Story-Driven Content for Your Business Here’s a step-by-step approach you can adapt for your next product or service launch: 1. Start with the hook Your first image or frame should stop the scroll. Use bold

Design vs Strategy: Why Your Website Might Look Great But Still Sucks How to Create a Website that Actually creates business Let’s talk about pretty websites that don’t actually do anything. At Aether and Ember, we love a good scroll-stopping homepage;Rounded corners, the perfect amount of white spacing, bold brand

Marketing vs Branding: How to Know Where to Focus Right Now Marketing vs Branding: What You Actually Need Right Now Cut through the noise and find the clarity your business deserves. If you’ve ever thought “Do I need to work on my marketing or my branding first?” you’re not alone.It’s

Building Aether and Ember: Why We Started This Business for Small Brands The Spark Behind Aether and Ember: Why We’re Built Different We’re not your average agency. We’re not corporate. And we’re definitely not trying to upsell you on fluff you don’t need. Aether and Ember was born from one

The Ultimate Start-Up Checklist: What Most Founders Forget Starting a Business? “Don’t Miss This ‘Oh Sh*t’ I Forgot about that Checklist” For Brilliant Humans Starting a Business Starting a business is thrilling, but also a little chaotic. Between setting up socials and obsessing over logos, it’s easy to forget the